The TVCs have been conceptualised by Wunderman Thompson to capture the crazy extent to which the stick figures or the Pulse fans will go for the enticing taste of Pulse candy. The first one captures the banter between husband and wife and the second one is an altogether a different take between two stick figure friends, pulling a fast one on each other inside a computer screen. ![]() The campaign has been launched with two films, titled ‘The Husband-Wife’ and ‘Recycle Bin’. ![]() The new campaign has retained the quintessential humour and quirk associated with Pulse through a unique execution ploy of stick figure characters, making the campaign intresting and clutter-breaking. ![]() Pass Pass Pulse candy from the house of DS Group has launched a campaign taking forward the humorous storyline of ‘Pran Jaaye Par Pulse Na Jaaye’ with two films.
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